Last Tuesday we had a very successful Back of Boat Lobster sale and media event in Fremantle Harbour with Minister Punch to announce the increase of the BoBs limit per landing. The event generated a lot of interest and enthusiasm from the community and received wide media coverage that garnered more visibility and awareness for the industry and its efforts for strengthening the connection with local communities.
Here is some media coverage as a result of the event:
- The West Australian digital (Tuesday 30-Nov)
- The West Australian print (Wednesday 1-Dec)
- The Nightshift with Tod Johnston – 6PR
- 7 News Channel (starting at 39:45 min, free to watch, sign-in required)
- WA Today
- Perth Now
- Geraldton Guardian
- Reporters
- Ready 4 Adventure
WRL has set up a Back of Boat Lobster Boat Directory and Facebook page Back of Boat Lobsters to help connect fishers with people wanting to purchase live lobsters straight off the boat.
More information on the back of boat sales program is available here.